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Pneumonia's Last Syrah
Picture a World Without Pneumonia
© Ándre J Fanthome
Pneumonia is the world’s leading killer of children. In developing countries, children need access to vaccines and medicines that can help protect them from this disease’s terrible consequences.
Buy a Case, Stop a Case
Recognizing that pneumonia can be stopped by a vaccine that costs $10, members of the Rhone Rangers invite you to celebrate their commitment to donate $10 for each case of American Syrah sold to consumers in the month of November toward providing urgently needed pneumonia vaccines to children in the world’s poorest countries.
Based at the Johns Hopkins Bloomberg School of Public Health, the International Vaccine Access Center (IVAC) aims to accelerate global access to life-saving vaccines through development and implementation of evidence-based policies. Learn more at http://www.jhsph.edu/ivac
The GAVI Alliance’s mission is to save children’s lives and protect people’s health by increasing access to vaccines in poor countries. In ten years, GAVI has vaccinated 257 million children and averted over 5 million deaths. Learn more at http://www.gavialliance.org/
We are honored to be able to support the International Vaccine Access Center (IVAC) and the Global Alliance for Vaccination and Immunisation (GAVI).
Media Coverage of Pneumonia's Last Syrah
We are proud to list articles and blogs that have written about Pneumonia's Last Syrah. If you know of an article that is not listed, please contact us!
- Stephen Tanzer, on Winophilia.com, "Wine for Thought: Pneumonia’s Last Syrah"
- Steve Heimoff, on SteveHeimoff.com, "You scratch my back and … when wineries and charities both benefit"
- Dr. Orin Levine, on HuffingtonPost.com, "5 Ways to Combat Pneumonia Globally"
- Frank Thorsberg, on Wine Country Insider, "Sipping Syrah, Saving Lives"
- Ashley Routson, on PalatePress.com, "A Case for a Case: Curing Pneumonia, One Syrah at a Time"
- Wine Spectator staff, on WineSpectator.com, "Unfiltered: Richard Gere Raises $850K, Pneumonia’s Last Syrah benefits children in need of vaccinations, Gallo corks fight hunger among the elderly"
- Jessanne Andrews, on tonic.com, "Get Drunk, Wear Jeans — Five Ways to Support World Pneumonia Day"
- Ruth Landy, in The Bay Citizen, "Rhone Rangers Take Aim at World’s Leading Child Killer"
Pneumonia's Last Syrah Kickoffs
East Coast: Monday, September 20th, New York City
To help promote the November promotion, GAVI, the Rhone Rangers and IVAC hosted “Pneumonia’s last Syrah,” a wine reception and photography exhibit in New York City on Monday, September 20th. Rhone Rangers member wineries celebrated the campaign kick off by pouring a selection of Syrahs. Wineries pouring included many of the icons of the Rhone Rangers movement: Bonny Doon Vineyard, Fess Parker, Fleming Jenkins, Hope Family Wines, Michael David, Morgan, Novy Family, Qupe, Tablas Creek, Tarara, Terre Rouge and Zaca Mesa. The event was held at the New York Times Building at 242 West 41st Street, and featured talks from Eric Asimov (New York Times), Dr. Orin Levine (IVAC), and Robert Haas (Tablas Creek/Rhone Rangers).
West Coast: Tuesday, November 9th, San Francisco
Following on the heels of the NYC event, GAVI and the Rhone Rangers hosted “Pneumonia’s last Syrah -- San Francisco," a wine reception on Tuesday, November 9th at Dogpatch Studios in San Francisco. Twenty Rhone Rangers member wineries celebrated the November campaign by pouring a selection of Syrahs.
A Little Background
A recent article by Eric Asimov in the New York Times began “There’s a joke going around West Coast wine circles: What’s the difference between a case of syrah and a case of pneumonia? You can get rid of the pneumonia.” As America's leading organization dedicated to the promotion of American Rhone varieties (of which Syrah is the most widely planted) Asimov's article, and the response on Huffington Post by pneumonia expert Dr. Orin Levine of Johns Hopkins Medical Center, got our attention.
We share the feeling many Rhone producers have had for years that more could be done to bring attention to this wonderful grape. So, the Rhone Rangers, in conjunction with Dr. Levine and the GAVI Alliance, have created Pneumonia’s Last Syrah. As a part of this campaign, participating Rhone Rangers wineries will contribute to GAVI $10.00 for each case of Syrah that they sell to consumers in November. We are also working to enlist the support of restaurateurs, retailers and distributors. Check back often for an updated list of participants.